AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
عبر:: Aldo Sesia , Henry W. McGee
- The case examines an industry in decline as the emergence of new technologies is changing consumer behaviors and threatening to make the business obsolete. In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world's largest movie theater chain, AMC Entertainment, is employing an aggressive strategy to bolster the moviegoing experience by adding new amenities including plush reclining seats, reserved seating, and upscale food and beverage options. He is also placing a special emphasis on expansion overseas where the market is growing. Will his actions allow the company to successfully compete in a mature industry under assault by new digital competitors? With the growing popularity of entertainment subscription services like Netflix and Spotify, should AMC adopt a similar business model?
- حقوق النشر:
- 2018 HBS
- جودة الكتاب:
- رقم ISBN 13:
- Harvard Business Publishing
- تاريخ الجمع:
- Business and Finance, Nonfiction, BUSINESS & ECONOMICS / General
- قيود على استخدامها:
- This is a copyrighted book.