Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform, and was planning to extract value from increasing traffic to movie theaters through a number of mechanisms. It also appeared to making assumptions around its flat-rate pricing model. By making some assumptions, this case affords an opportunity for students to practice with discovery-driven planning.
رقم ISBN 13:
Harvard Business Publishing
Business and Finance, Nonfiction, BUSINESS & ECONOMICS / General